Patient journey gaps we address
- • Confusing service and treatment pages
- • Slow or unclear appointment steps
- • Inconsistent location and provider details
Who We Work With
Healthcare Practices
We help healthcare practices improve patient-facing website clarity, appointment pathways, and local discovery performance.
Patient-facing outcomes
- • Clearer treatment information architecture
- • Easier appointment actions
- • Improved local profile consistency
How we work with healthcare practices
We focus on reducing friction between a patient finding your practice and booking an appointment — clear treatment pages, accurate provider details, and a path that does not require three clicks to find a phone number.
Need help in this vertical?
Whether you're starting from scratch or fixing what's already there, we can map the highest-impact next steps in one call.
Common questions
Can you help patients find our specific services more easily on our website?+
Yes. Most healthcare practice websites have a services page that lists everything in a flat list with no depth. We build out individual treatment and service pages with proper structure — so a patient searching for a specific condition or procedure finds exactly what they need.
How do you handle patient privacy considerations when building a healthcare website?+
We don't touch patient data — our work is on the public-facing website only. We ensure contact forms don't collect sensitive health information unnecessarily, and we flag anything in the site structure that creates privacy risk before it becomes your problem.
Can you improve how our practice ranks in local search for specific treatments?+
Yes. Local SEO for healthcare is highly specific — patients search for exact conditions, procedures, and practitioner types. We build the page structure and local signals that match those searches, which most practice websites are missing entirely.
We have multiple practitioners — how do you handle provider pages effectively?+
Provider pages are underused trust assets for healthcare practices. We build them with credentials, specialties, and patient-facing language — not just a headshot and a bio lifted from a CV. A strong provider page reduces patient anxiety before the first appointment.
Our current booking system is clunky — can you integrate something better into our website?+
We integrate with most major practice management and booking platforms — Jane App, Cliniko, Acuity, and others. If your current system is creating friction for patients, we'll identify whether the problem is the tool itself or how it's been implemented on your site.
You might also be looking for
Where are you based and who do you work with?+
We're a remote studio based in Canada. We work with businesses across Canada and internationally — location has never been a barrier for any of our engagements.
How is Unghost different from a traditional agency?+
No account managers, no offshore teams, no bloated proposals. You work directly with the people doing the work. We stay small deliberately so quality stays consistent.
Do you work on one-off projects or ongoing retainers?+
Both. Some clients hire us for a specific project — a new store, a landing page, a migration. Others keep us on a monthly retainer for ongoing operations, maintenance, and marketing. We'll recommend the right model for what you actually need.
How do you handle projects — what does the process look like?+
We start with a scoping call, agree on deliverables and timeline in writing, then execute with regular check-ins. No surprises, no disappearing acts. You always know where things stand.
What if I'm not sure what I need yet?+
Book a free 30-minute call. We'll ask the right questions, tell you what we'd prioritize, and give you a clear picture of what's actually worth doing first — even if that means we're not the right fit for every part of it.
Do you work with businesses that have no website yet?+
Yes. We build from scratch on WordPress and Shopify, and we can advise on the right platform before you commit to anything. Starting clean is often easier than fixing what's already broken.
What's your typical project timeline?+
Simple landing pages and fixes take days. Full website builds typically run three to six weeks depending on scope and how quickly feedback comes back. We'll give you a realistic timeline in writing before we start.