High-impact issues for wellness brands
- • Unclear product differentiation
- • Weak education content paths
- • Underperforming PDP and offer layouts
Who We Work With
Health and Wellness Brands
We help wellness brands present products clearly, build trust through content structure, and improve conversion without overcomplicating the stack.
What we optimize
- • Stronger product story and positioning
- • Better education-to-purchase flow
- • Conversion-focused offers and bundles
How we work with health and wellness brands
We work through your product story, page layout, and offer structure — identifying the gaps between what you sell and what your buyer needs to see before they trust you enough to buy.
Need help in this vertical?
Whether you're starting from scratch or fixing what's already there, we can map the highest-impact next steps in one call.
Common questions
How do you handle health claims on product pages without crossing regulatory lines?+
Carefully and specifically. We write product copy that communicates benefit and builds trust without making claims that would trigger regulatory issues. The line between "supports" and "treats" matters — and we know where it is.
Our wellness products are high quality but our website doesn't reflect that — where do we start?+
Usually the product page. Most wellness brands underinvest in product storytelling — the ingredients, the sourcing, the formulation rationale. That's the content that converts a skeptical buyer and where we typically start.
Can you help us build education content that drives traffic and leads to purchase?+
Yes. Education-to-purchase content flows are one of the highest-leverage strategies for wellness brands. We map the journey from awareness content to product pages and make sure each step has a clear next action rather than a dead end.
We sell on our website and on Amazon — can you make both work together instead of competing?+
Yes. The strategy is straightforward: your website should capture buyers who already know your brand and want to buy direct, while Amazon captures discovery. We optimize your site for owned-audience conversion — email capture, subscriptions, bundles — that Amazon can't offer.
Can you help us improve repeat purchase rates, not just first-time conversion?+
Repeat purchase is primarily an email and post-purchase experience problem. We set up the flows that most wellness brands have never built — post-purchase sequences, replenishment reminders, loyalty touchpoints — that turn one-time buyers into regulars.
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Where are you based and who do you work with?+
We're a remote studio based in Canada. We work with businesses across Canada and internationally — location has never been a barrier for any of our engagements.
How is Unghost different from a traditional agency?+
No account managers, no offshore teams, no bloated proposals. You work directly with the people doing the work. We stay small deliberately so quality stays consistent.
Do you work on one-off projects or ongoing retainers?+
Both. Some clients hire us for a specific project — a new store, a landing page, a migration. Others keep us on a monthly retainer for ongoing operations, maintenance, and marketing. We'll recommend the right model for what you actually need.
How do you handle projects — what does the process look like?+
We start with a scoping call, agree on deliverables and timeline in writing, then execute with regular check-ins. No surprises, no disappearing acts. You always know where things stand.
What if I'm not sure what I need yet?+
Book a free 30-minute call. We'll ask the right questions, tell you what we'd prioritize, and give you a clear picture of what's actually worth doing first — even if that means we're not the right fit for every part of it.
Do you work with businesses that have no website yet?+
Yes. We build from scratch on WordPress and Shopify, and we can advise on the right platform before you commit to anything. Starting clean is often easier than fixing what's already broken.
What's your typical project timeline?+
Simple landing pages and fixes take days. Full website builds typically run three to six weeks depending on scope and how quickly feedback comes back. We'll give you a realistic timeline in writing before we start.