Common trades website issues
- • Unclear service area coverage
- • No consistent quote request flow
- • Weak project proof and before-after structure
Who We Work With
Construction and Trades
We build practical, lead-focused websites for trade companies that need clearer service areas, faster quote requests, and stronger local presence.
Core improvements we deliver
- • Better service area page clarity
- • Simpler lead capture and qualification
- • Stronger trust through project evidence
How we work with construction and trades
We build no-nonsense sites that answer the three questions every trade buyer asks: what do you do, where do you work, and can I trust you. Then we make it easy to get in touch.
Need help in this vertical?
Whether you're starting from scratch or fixing what's already there, we can map the highest-impact next steps in one call.
Common questions
We get most of our work from referrals — do we really need a better website?+
Referrals still check your website before calling. A weak site loses jobs that were already yours — the referred lead goes quiet after looking you up. A strong site validates the referral and makes it easy to take the next step.
Can you build a website that clearly shows our service area so we stop getting calls outside our region?+
Yes. Service area clarity is one of the most practical things we fix for trades businesses — dedicated pages for each area you serve, structured so Google understands your coverage and unqualified leads stop wasting your time.
How do you handle before-and-after project photos on a trades website for maximum impact?+
Project proof is the single most important trust signal for construction and trades. We structure it as case studies — problem, scope, result — not just photo galleries. That structure works better for SEO and gives potential clients something to evaluate, not just admire.
Can you set up a quote request flow that pre-qualifies leads so we're not quoting jobs we don't want?+
Yes. A well-designed quote form asks the right questions upfront — project type, location, budget range, timeline — so you can triage before calling back. We build these flows specifically to save your time, not just capture volume.
We're a trades business with no marketing budget — what's the highest-leverage thing we can do online?+
Google Business Profile optimization combined with service area pages on your website. These two things drive the majority of local intent searches and most trades businesses have done neither properly. It's the highest ROI starting point with no ongoing ad spend required.
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Where are you based and who do you work with?+
We're a remote studio based in Canada. We work with businesses across Canada and internationally — location has never been a barrier for any of our engagements.
How is Unghost different from a traditional agency?+
No account managers, no offshore teams, no bloated proposals. You work directly with the people doing the work. We stay small deliberately so quality stays consistent.
Do you work on one-off projects or ongoing retainers?+
Both. Some clients hire us for a specific project — a new store, a landing page, a migration. Others keep us on a monthly retainer for ongoing operations, maintenance, and marketing. We'll recommend the right model for what you actually need.
How do you handle projects — what does the process look like?+
We start with a scoping call, agree on deliverables and timeline in writing, then execute with regular check-ins. No surprises, no disappearing acts. You always know where things stand.
What if I'm not sure what I need yet?+
Book a free 30-minute call. We'll ask the right questions, tell you what we'd prioritize, and give you a clear picture of what's actually worth doing first — even if that means we're not the right fit for every part of it.
Do you work with businesses that have no website yet?+
Yes. We build from scratch on WordPress and Shopify, and we can advise on the right platform before you commit to anything. Starting clean is often easier than fixing what's already broken.
What's your typical project timeline?+
Simple landing pages and fixes take days. Full website builds typically run three to six weeks depending on scope and how quickly feedback comes back. We'll give you a realistic timeline in writing before we start.