Common Shopify bottlenecks we fix
- • Low conversion on top-selling collections
- • Messy product taxonomy and filters
- • Slow campaign landing page launch cycles
Who We Work With
Shopify Stores
We help Shopify teams improve conversion paths, clean up storefront UX, and keep merchandising operations consistent week to week.
Typical outcomes
- • Clearer product discovery and navigation
- • Faster merchandising execution
- • Landing pages tied to campaign intent
How we work with Shopify stores
We audit your store structure, prioritize the highest-impact conversion fixes, and handle execution directly — no Shopify agency overhead, no lengthy onboarding.
Need help in this vertical?
Whether you're starting from scratch or fixing what's already there, we can map the highest-impact next steps in one call.
Common questions
My Shopify store gets traffic but doesn't convert — can you fix that?+
Usually yes. Low conversion on existing traffic is almost always a page structure or UX problem, not a traffic problem. We audit your collection pages, PDPs, and checkout flow to find where buyers are dropping and fix those specific points — not redesign everything from scratch.
Do I need a Shopify Plus plan to work with you?+
No. We work with standard Shopify plans. Most of the conversion and operations work we do doesn't require Plus — and we'll tell you honestly if an upgrade would actually benefit your store before you pay for it.
Can you help with Shopify theme customization without breaking what's already working?+
Yes, and protecting what works is part of our process. We test in a development environment before touching your live store, and we scope changes tightly so a tweak to one section doesn't ripple into something unexpected elsewhere.
We launch campaigns frequently and landing pages always take too long — can you speed that up?+
This is one of the most common things we fix for Shopify stores. We build reusable campaign page templates tied to your brand so new launches go from briefing to live in days, not weeks.
Can you handle ongoing Shopify store management, not just one-off projects?+
Yes. Ongoing retainers for inventory updates, product page management, and merchandising operations are a core part of what we do — so your store reflects what you actually sell, week to week.
We don't have a Shopify store yet — can you build one from scratch?+
Yes, new Shopify builds are a core part of what we do. We handle everything from store setup, theme selection and customization, product catalog structure, payment and shipping configuration, to launch — so you start with a store that's built correctly from day one rather than patched together over time.
We're on Wix, Squarespace, or another platform and want to migrate to Shopify — how does that work?+
We handle Shopify migrations regularly. The process covers product data and content migration, URL redirect mapping to protect your SEO, theme build on Shopify, and a pre-launch checklist before we cut over. We make sure you don't lose rankings or data in the move.
We're not sure whether to build on Shopify or WooCommerce — can you help us decide?+
Yes, and we'll give you a straight answer based on your specific situation — not the platform that creates more work for us. Shopify suits stores that want simplicity, fast setup, and managed hosting. WooCommerce suits stores that need deep customization, complex product logic, or tight WordPress content integration. We'll ask the right questions and tell you which fits.
You might also be looking for
Where are you based and who do you work with?+
We're a remote studio based in Canada. We work with businesses across Canada and internationally — location has never been a barrier for any of our engagements.
How is Unghost different from a traditional agency?+
No account managers, no offshore teams, no bloated proposals. You work directly with the people doing the work. We stay small deliberately so quality stays consistent.
Do you work on one-off projects or ongoing retainers?+
Both. Some clients hire us for a specific project — a new store, a landing page, a migration. Others keep us on a monthly retainer for ongoing operations, maintenance, and marketing. We'll recommend the right model for what you actually need.
How do you handle projects — what does the process look like?+
We start with a scoping call, agree on deliverables and timeline in writing, then execute with regular check-ins. No surprises, no disappearing acts. You always know where things stand.
What if I'm not sure what I need yet?+
Book a free 30-minute call. We'll ask the right questions, tell you what we'd prioritize, and give you a clear picture of what's actually worth doing first — even if that means we're not the right fit for every part of it.
Do you work with businesses that have no website yet?+
Yes. We build from scratch on WordPress and Shopify, and we can advise on the right platform before you commit to anything. Starting clean is often easier than fixing what's already broken.
What's your typical project timeline?+
Simple landing pages and fixes take days. Full website builds typically run three to six weeks depending on scope and how quickly feedback comes back. We'll give you a realistic timeline in writing before we start.