Cannabis retail website challenges
- • Compliant product copy that still sells
- • Category clarity across strains and formats
- • Frequent inventory and menu changes without breaking templates
Who We Work With
Cannabis Retailers
Cannabis retail sites live in a narrow compliance window. We know the difference between what you can say on a product page and what gets your account flagged — and we build pages that convert without crossing that line.
Execution priorities
- • Compliant page templates that convert
- • Cleaner product navigation and filtering
- • Faster inventory and content updates
How we work with cannabis retailers
We have worked with cannabis retail operations and understand the compliance constraints firsthand. Product page structure, category naming, and copy — all built to keep you visible without the compliance anxiety.
Need help in this vertical?
Whether you're starting from scratch or fixing what's already there, we can map the highest-impact next steps in one call.
Common questions
Can you build a cannabis retail website that stays compliant with Canadian regulations?+
Yes. We understand the content restrictions that apply to cannabis retail websites in Canada — age gating, health warning requirements, and restrictions on promotional language. We build page structures and copy frameworks that work within those constraints without making your site feel clinical or cold.
Our product menu changes constantly — can you set up a system that's easy to update?+
Frequent menu changes are a core operational reality for cannabis retailers and something we specifically build for. We set up structured product templates and update workflows so your team can push inventory changes quickly without needing a developer every time.
We've had ad accounts shut down — can you help us build organic traffic instead?+
Cannabis retail advertising restrictions make organic visibility more important than in almost any other vertical. We focus on local SEO fundamentals, content structure, and Google Business Profile optimization — the channels that actually remain open to cannabis retailers.
Can you help differentiate our online store from the dozens of other cannabis retailers in our market?+
Most cannabis retail sites look nearly identical. Differentiation comes from clearer product storytelling, better strain and format navigation, and stronger brand presentation — areas where most retailers underinvest. We focus specifically on those gaps.
Do you have experience with cannabis-specific e-commerce platforms like Jane or Dutchie?+
We've worked with cannabis retail operations using third-party menu integrations. Our approach focuses on the surrounding website experience — brand, SEO, content structure — that wraps around your compliance-approved menu platform, regardless of which one you use.
You might also be looking for
Where are you based and who do you work with?+
We're a remote studio based in Canada. We work with businesses across Canada and internationally — location has never been a barrier for any of our engagements.
How is Unghost different from a traditional agency?+
No account managers, no offshore teams, no bloated proposals. You work directly with the people doing the work. We stay small deliberately so quality stays consistent.
Do you work on one-off projects or ongoing retainers?+
Both. Some clients hire us for a specific project — a new store, a landing page, a migration. Others keep us on a monthly retainer for ongoing operations, maintenance, and marketing. We'll recommend the right model for what you actually need.
How do you handle projects — what does the process look like?+
We start with a scoping call, agree on deliverables and timeline in writing, then execute with regular check-ins. No surprises, no disappearing acts. You always know where things stand.
What if I'm not sure what I need yet?+
Book a free 30-minute call. We'll ask the right questions, tell you what we'd prioritize, and give you a clear picture of what's actually worth doing first — even if that means we're not the right fit for every part of it.
Do you work with businesses that have no website yet?+
Yes. We build from scratch on WordPress and Shopify, and we can advise on the right platform before you commit to anything. Starting clean is often easier than fixing what's already broken.
What's your typical project timeline?+
Simple landing pages and fixes take days. Full website builds typically run three to six weeks depending on scope and how quickly feedback comes back. We'll give you a realistic timeline in writing before we start.