Startup execution constraints
- • Frequent positioning and offer changes
- • Long launch cycle for new pages
- • Fragmented analytics and conversion tracking
Who We Work With
Startups
We support startups that need fast iteration across messaging, launch pages, and growth experiments without hiring a full in-house web team.
What startup teams gain
- • Faster page iteration cadence
- • Stronger launch readiness
- • Cleaner growth signal visibility
How we work with startups
We operate as an execution extension of your team — scoped tightly, no overhead, no long-term lock-in. Ship the page, measure it, adjust.
Need help in this vertical?
Whether you're starting from scratch or fixing what's already there, we can map the highest-impact next steps in one call.
Common questions
We're pre-launch — is it too early to work on our website?+
No — a pre-launch website is often one of the highest-leverage investments a startup can make. A clear waitlist page, a sharp positioning statement, and a working email capture can validate demand and build an audience before your product is ready.
Our positioning keeps changing as we learn more about our market — how do we build a site that keeps up?+
We build for iteration by default. Modular page structures, clean component logic, and documented copy frameworks so your team can update messaging in hours rather than opening a redesign project every time the narrative shifts.
Can you help us with conversion rate optimization as we run growth experiments?+
Yes. CRO for early-stage startups is about building measurement first — proper event tracking, clear funnel visibility, and a testing process. We set that up so your experiments produce real signal instead of inconclusive data.
We need a website that works for both investors and customers — how do you balance that?+
They're different audiences with different jobs. Investors need proof of traction and team credibility. Customers need to understand what the product does and why it's worth trying. We build navigation and page hierarchy that serves both without compromising either.
Can you work on a sprint basis instead of a long engagement?+
Yes — sprint-based engagements are our preferred model for startups. Defined scope, fixed timeline, clear deliverable. No long retainer required until you've seen how we work and decided it's worth continuing.
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Where are you based and who do you work with?+
We're a remote studio based in Canada. We work with businesses across Canada and internationally — location has never been a barrier for any of our engagements.
How is Unghost different from a traditional agency?+
No account managers, no offshore teams, no bloated proposals. You work directly with the people doing the work. We stay small deliberately so quality stays consistent.
Do you work on one-off projects or ongoing retainers?+
Both. Some clients hire us for a specific project — a new store, a landing page, a migration. Others keep us on a monthly retainer for ongoing operations, maintenance, and marketing. We'll recommend the right model for what you actually need.
How do you handle projects — what does the process look like?+
We start with a scoping call, agree on deliverables and timeline in writing, then execute with regular check-ins. No surprises, no disappearing acts. You always know where things stand.
What if I'm not sure what I need yet?+
Book a free 30-minute call. We'll ask the right questions, tell you what we'd prioritize, and give you a clear picture of what's actually worth doing first — even if that means we're not the right fit for every part of it.
Do you work with businesses that have no website yet?+
Yes. We build from scratch on WordPress and Shopify, and we can advise on the right platform before you commit to anything. Starting clean is often easier than fixing what's already broken.
What's your typical project timeline?+
Simple landing pages and fixes take days. Full website builds typically run three to six weeks depending on scope and how quickly feedback comes back. We'll give you a realistic timeline in writing before we start.